Branding

Madeeha Altaf July 25, 2023

The Genesis of a Potentially Successful Marketing Campaign!

Seizing an audience for a brand you might be trying to hype takes just one correct direction. There lies an entire world of science behind the successful brands you see flashing high on the billboards or making hundreds of dollars....

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Hamza Maqsood June 27, 2023

From Subliminal Persuasion to Conscious Choices: How Ads Influence Our Everyday Lives

Advertisements play a vital role in our lives, to the point where it is difficult to imagine a life without them in today's world. They hold a prominent position in our lives and influence us. We regularly encounter ads, engage...

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Aana Wasi October 8, 2020

An Appealing Brand Voice; Staircase to A Great Digital Brand!

Nothing could be worse than a misinterpreted image of a brand or a product! Knowing the art of communicating with your audience can make or break your business, irrespective of how useful your brand or service is. Despite all those...

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