Offline Marketing

Sahrish Hafeez July 27, 2017

The Secret Lies in the Content

Are you done with the whole website building thing for your business? Then it’s high time that you should start focusing on how you are going to engage your customers & direct traffic to your website!! You think that it’s...

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Sundas Khan June 8, 2017

Are Brands like Shan going a Notch above with generational marketing?

Generational marketing is simply about targeting a generation according to your brand’s properties. In other words, more like written definition for generational marketing, “A marketing approach that works on the generational segmentation to communicate the brand’s prepositions.” Taking an eagle-eyed...

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Kamil Shoukat March 25, 2017

Shift to the Digital Marketing Following Ban on Billboards

The billboard culture in Karachi was more about muscle flexing than a focused marketing strategy. Every brand was after the most premium location and the biggest billboard. Karachi’s carbon footprint is already on a high and the city’s greenery has...

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