Search Engine Optimization (SEO)

Sadaf Awan January 29, 2024

The Power of Blogging in the Realm of Digital Marketing

Blogging is a potent tool in the digital marketing domain and exerts a profound influence on the contemporary marketing landscape. Embracing this dynamic medium is essential to win the digital marketing game, as it serves as the linchpin for sustaining...

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Aana Wasi August 30, 2023

Harnessing the Power of social media for a Successful Business

It shouldn’t come as a surprise that we are breathing in a digital era and social media is the most-used aspect of this digital life. Every generation is different in its own ways and grows up alongside dissimilar technologies, shaping...

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Sadaf Awan May 31, 2023

The Revolutionary Impact of Augmented Reality on E-Commerce

Augmented Reality sounds complicated, high-tech and intricate. But do you know, it is highly unlikely that you haven't used it yet. All these Snapchat filters you see, and the immersive games you play, like Pokémon Go, are all Augmented Reality....

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Aana Wasi April 27, 2023

Performance Marketing; The Best Way for E-Commerce Growth!

It’s been two years since we turned the 2010s page and jumped into the next decade. Still, companies are struggling to keep up with the changing business landscape of the 2020s. There’s no denying that the marketing segment is bombarded...

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Madeeha Altaf February 28, 2023

What is PPC Advertising All About?

Starting a business is a big load and getting your products or services to sell is an even trickier feat. It takes some of the most astounding marketing strategies to be visible to the audiences and make them actually buy...

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Hamza Maqsood January 12, 2023

How Is Chat GPT Changing the World?

The release of the new AI tool “Chat GPT”, developed by OpenAI (a nonprofit research organization), has made waves around the world, affecting almost every industry. People are curious about it. So, what exactly is this new disruptive technology? Should...

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Sadaf Awan October 28, 2022

A Brief Rundown of Programmatic SEO

With each passing year, it becomes more crucial for brands to make their online presence impactful. Programmatic SEO will help you with that! Many SaaS clients have seen programmatic SEO's profound influence on a website's organic traffic. What is Programmatic...

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Sadaf Awan April 22, 2021


If you are a marketer, then it is inevitable that you must have pondered upon what 2021 is going to be like for SEO professionals. Does it feel like the pace at which SEO techniques and their effectiveness are changing...

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Hamza Maqsood September 10, 2020

Go Beyond Search Volume; A Pragmatic Way for Keyword Research

Google keeps updating its algorithms, keeping you on tip toe, but one factor remains pretty consistent for optimizing your website searches: "Keyword Research”. This is essentially the first step of any SEO campaign. Putting it another way: Keyword Research helps...

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Malaika Zafar March 20, 2020

How has Coronavirus affected the Digital World?

If you haven’t heard about the global pandemic that is Coronavirus, also known as COVID-19, you either might be joking or definitely need insight in it. Widely spread out in China at first, it has cost lives of a huge...

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