DATE : March 20, 2020

By Malaika Zafar

If you haven’t heard about the global pandemic that is Coronavirus, also known as COVID-19, you either might be joking or definitely need insight in it. Widely spread out in China at first, it has cost lives of a huge number of people and is still continuing to do so. Fast-forwarding a few months later, it has now spread out in more than 160 countries and now is a threat to all the nations of the world. COVID-19 has impacted the lives of people in so many different ways, globally. Not even the digital world has been spared from it. It has been affected enormously but in a positive way. Some of the ways the Digital media has been impacted in can be listed as follows.

Boost in E-commerce:

People are advised to stay at home because different areas contaminated by novel Coronavirus are generally on lockdown, and people are socially distancing themselves to decrease its blowout. This is why most of the companies have suggested their workers to work online for their safety. As a result, the usage of e-commerce has increased. A survey performed by YouGov in March’2020 showed that a good percentage of internet users are the ones who have avoided going to the public areas. E-commerce activities, most specifically the ones related to Health and Grocery, is booming with a decent percentage.

Higher Customer rating at Online Stores:

Another change that is made because of this virus is high customer rating at online stores, as people are not getting out of their houses and are avoiding going out in public. People are also vastly using Food delivery apps as restaurants, and food-chains are closed for Dine-In. But more specifically, online shopping has taken a massive hit, especially for Health products and Groceries. An example of this is increased traffic on websites such as Amazon, experiencing outpourings regarding products such as Hand-sanitizers and soaps. This is proving to be beneficial and challenging to digital retailers like Amazon, who is planning to hire additional 100,000 warehouse workers to keep up with the increased orders of the customers. It also launched a 25$ million Fund for employees to help deal with disruptions caused by COVID-19 outbreaks.

Usage of Facility Machines to limit Human-to-Human contact:

Companies such as JD.com and Meituan are working on using unmanned vehicles and drones to decline Human-to-Human interaction and minimize the contamination through the virus. Some companies are also using robots to supply medicines and to guide patrons within their amenities. This can be of benefit for the companies looking for opportunities to develop technology that serves the public by performing automated tasks. However, this drastic change can hold a lasting and positive impact if we think about technological advancement.

Boosting in the time spent Online and on TV:

Places of entertainment such as movie Theaters and Parks have been shut down, which directs the customers towards the Television and Internet. According to a survey from QuestMobile, time spent on mobile internet has risen up to an additional 7.3 hours, after the public was suggested to be placed in self-quarantine. Stats from Nielsen-CCData show that TV viewership has also grown, as there would normally be a dip during this time of the year.

COVID-19’s upshot on Search Engine Marketing:

Conflicts in everyday manoeuvres of public and other dealings already had an impact over Search Engine Marketing (SEM). But after the widespread of novel Coronavirus worldwide, SEM has also taken a hit as the search traffic is observed to have gathered around certain services and products. An example is a rise in searches for “Face masks”.

More Retailers are Investing in Social Advertising:

Companies are claiming to invest more in social advertising as e-commerce traffic keeps on increasing. Retailing marketers are expected to increase their efforts towards social marketing, as 47% of the respondents said that they would try to expand their marketing teams for the betterment of their social adverts. Still, social media isn’t going to be a “go-to” when it comes to making purchases, as other sources are still in the lead but the effect of the virus has caused this drastic change to be in the making, along with many other.

Recent Posts:

Zehra Khan June 27, 2025

Inside the Mind of a Modern Marketer

Business: A Natural Phenomenon for Growth The world you live in runs on economic activity, an absence or a lack of it means a financial crisis which leads to severe societal problems such as poverty and crime. Businessmen know of this concept very well; they are smart people who should be more appreciated for the economic betterment they help bring about. A huge thanks to them. Though this is not easy, you can’t just get up one day and call yourself a businessman, it takes years of effort and strategic planning to get up there, on your journey there you are at high risk of suffering business losses and there is a chance of an economic downfall. However, nowadays they have become extra cautious about what will work and what won’t. This strategy is very beneficial in the prevention of an economic disaster. Digital Marketing: Your Path to an Online Presence Digital marketing is the most exciting trend when it comes to business, it is a way for businesses to reach out to their potential customers and introduce their products and services to them. By connecting with the customers, businesses find out about the customer’s demands and preferences, it gives them an insight into what change they are looking for and what will become an instant hit, that as soon as it is introduced in the market becomes the choice of millions. But how to do all of this? How to apply clever business strategies that not only bring the company profit but even become a means of innovation and progress in the community? The first step is utilizing social media platforms wisely, it is often said that they are overly addictive and harmful to your well-being, but these are absurd sayings. Transforming Social Engagement into a Marketing Strategy Social media is a great place to put your content out there for everyone to see, share new ideas, and take inspiration from the work of others. They keep you updated on the current happenings and trends and motivate you to present your own and become a part of the content-sharing culture. If it wasn’t for social media the number of customers reached out to would be majorly reduced or you would have to turn to costly and less impactful means of marketing such as TV commercials or billboards. Exploring the Creativity Jungle Digital marketing has significantly outpaced traditional marketing in terms of revenue and outreach. Behind any digital marketing industry goes a team of experts who work tirelessly in attempts to climb heights of success. A content creator is always one of the members, this mastermind is the source of ideas, the importance of this person lies in the fact that if there was no idea how would you even be able to move on to the next step. To bring the idea to life, making videos, blogging, graphic designing and indulging into SEO practices are common methods these experts turn to. Maximizing Reach: Getting More Eyes on Your Content No matter how well-researched and authentic your content is, such as a marketing copy, it is very less likely to perform high in rankings if it lacks SEO tips and tricks applied. SEO helps bring more traffic to your content once it is published on websites and generates more engagement, or else your content will give the vibe that it wasn’t good enough to be given value to. Chasing popularity is commonly referred to as a vain desire, and feels as if a burden on the soul, but not when it comes to digital marketing, here the more popular you are the better. It is all about the numbers and quality both here, not even the most perfect of quality without the numbers is enough for the achievement of business goals. Digital Marketing for Explosive Sales Growth Digital marketing is very driven by the use of advanced tech gadgets such as smartphones, laptops and tablets, through which you can explore apps and avail features that help make your content stand out and be turned into a flawless piece of creativity, one that makes an everlasting impact on the minds of the audience. Say Goodbye to Being Broke Let’s be honest about the intensity of desire for money, it is the most stubborn one, yet not a harmful one, it does nothing less than bring about prosperity, material wealth, and a standard quality of living. Digital Marketing is such a powerful tool that it can let you become a millionaire in even two days. All you have to do is make a few efforts, and put-up good content out there, don’t forget to apply the hashtags, and the SEO techniques and in no time, you will find yourself celebrating the response that comes your way.

Sadaf Awan January 29, 2024

The Power of Blogging in the Realm of Digital Marketing

Blogging is a potent tool in the digital marketing domain and exerts a profound influence on the contemporary marketing landscape. Embracing this dynamic medium is essential to win the digital marketing game, as it serves as the linchpin for sustaining brand relevance. Through the artful dissemination of informative content to an audience, blogging not only cultivates a connection with readers and customers but also secures an expanded footprint in the realm of online marketing. Including blog posts in your marketing plan is super important for your business to grow. Once you're in the marketing game, having a business blog is necessary for a cohesive marketing strategy. You can maximize your leads by 70% and get up to 97% more links to your website. It is through engaging blogs that are well-written and dispenses valuable information that visitors seize their attention. Through blogging, you can reach new heights in the realm of digital marketing. Now, let’s dive into some of the most useful strategies; by implementing these, you can leverage your blogging posts as a valuable marketing tool to build brand awareness, engage the audience, and drive business growth. Crack the Code: Know Your Audience Understand your audience that you are catering to! It is crucial and a stepping stone to create a successful blogging strategy. Understanding your target audience can help you tailor your content to address their needs, interests, and challenges, making your blog truly resonate. To truly understand your audience, consider factors like gender, geo-location, age, income, education level, and interests. Leveraging insights from your website analytics and social media metrics is a savvy move for gaining a deeper understanding of your audience! Analyzing this information lets you create detailed buyer personas representing your ideal reader. Once you do that, you can create content that addresses their pain points. Incorporate Consistent Branding Consistent branding scattered across your blog helps to create a cohesive and memorable experience for your audience. It reinforces your brand identity and makes your content instantly recognizable. Another major thing to remember is that when your marketing efforts deliver a unified message, paired with a consistent tone of voice, visual style, and well-defined color palette across all platforms, it strengthens brand recognition and clearly communicates the value your business offers. Maintaining a consistent tone of voice across all blog content is important to reinforcing your brand identity. Your brand's voice should reflect its personality Adopt a perpetual tone of voice reflecting your brand’s personality whether professional, bold, or conversational, all writers should follow established style guidelines to ensure alignment. To further embed your brand into your content, eave in key messages, core values, and your unique selling propositions. Don't forget to integrate relevant keywords that are closely tied o your brand, this not only improves search visibility but also reinforces your messaging across all touchpoints. Increase Blog Engagement We all get wonderstruck by the success of top websites and blogs, the ones we visit regularly and eagerly await new posts from. And so, naturally we aspire to build that same kind of loyal following, where our readers return time and again, excited for our newest content. But while it may seem like a piece of cake, building the community takes more than just publishing great content. To increase the blog engagement, you need to focus on the level of interaction between a blog and its potential readers. Engagement involves measurable actions like comments, shares, likes, and other metrics that indicate how well your blog performs. To maximize your blog engagement, focus on creating compelling content that people can relate to while finding ways to engage website visitors and improve overall website engagement. To make your blog posts even more engaging, add comments and feedback features on your websites; prompt responses to comments on your blog can foster a sense of community. You can also ask open-ended questions to stir up curiosity and use email marketing to nurture relationships to keep your audience hooked. I have recently learned all of the engagement tactics from my HubSpot Content Marketing course. Social Media Integration Integrating social media into your blogs can massively amplify your marketing efforts, by boosting both visibility and engagement. One of the simplest ways to achieve this is by adding social media icons to your landing page. Placing them in the sidebar, footer, or header ensures easy access for visitors who want to connect with you on various platforms. Another way to exhibit your social media presence is by embedding social media feeds into your landing page. This can provide social proof that your business is active and thriving on social media and can increase your credibility with viewers. Adding social media share buttons to your page can also make it easy for visitors to share your content on their own pages and this will eventually increase your content’s visibility and reach a wider audience. You can also boast number of social media followers or the number of social media shares to elevate your credibility and to engage visitors with your content.