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It shouldn’t come as a surprise that we are breathing in a digital era and social media is the most-used aspect of this digital life. Every generation is different in its own ways and grows up alongside dissimilar technologies, shaping everything from sharing ideas to communication preferences. Social media being accessed by anybody in a […]

Seizing an audience for a brand you might be trying to hype takes just one correct direction. There lies an entire world of science behind the successful brands you see flashing high on the billboards or making hundreds of dollars. A number of professionals working with all the creativity and brains in the world strive […]

Advertisements play a vital role in our lives, to the point where it is difficult to imagine a life without them in today’s world. They hold a prominent position in our lives and influence us. We regularly encounter ads, engage in discussions about them, and even form judgments about individuals based on the brands they […]

Augmented Reality sounds complicated, high-tech and intricate. But do you know, it is highly unlikely that you haven’t used it yet. All these Snapchat filters you see, and the immersive games you play, like Pokémon Go, are all Augmented Reality. But of course, there’s so much more to it than a few Snapchat filters and […]

It’s been two years since we turned the 2010s page and jumped into the next decade. Still, companies are struggling to keep up with the changing business landscape of the 2020s. There’s no denying that the marketing segment is bombarded with tons of changes, making marketing professionals invest their valuable hours in dealing with new […]

Only a decade or two ago, there were assumptions and predictions of flying cars and time machines in the near future. Somehow, it turned out a lot better than just a bunch of vehicles above our heads that could crash into the skyscraping buildings anytime. We live amid a platoon of computers and smart devices […]

Starting a business is a big load and getting your products or services to sell is an even trickier feat. It takes some of the most astounding marketing strategies to be visible to the audiences and make them actually buy what you’re selling. You can build a killer website to get started with your venture, […]

The release of the new AI tool “Chat GPT”, developed by OpenAI (a nonprofit research organization), has made waves around the world, affecting almost every industry. People are curious about it. So, what exactly is this new disruptive technology? Should we be worried about a chatbot replacing our jobs? Read this blog to find out. […]

With each passing year, it becomes more crucial for brands to make their online presence impactful. Programmatic SEO will help you with that! Many SaaS clients have seen programmatic SEO’s profound influence on a website’s organic traffic. What is Programmatic SEO?  Although programmatic SEO has been around for years now, it’s only recently that SEO […]

“You should buy an NFT”. “Did you hear about the NFT Marketplace”? “I just earned this much from my NFT design.” Nowadays, all you hear people talk about is NFT this and NFT that! But, have you ever wondered what these Non Fungible Tokens actually are and how long they have been around? Well, I’m […]

  Having a reliable and agile IT infrastructure is essential for business continuity. If not, then companies might often face simple to complex problems. Setting up the right IT infrastructure strategies, maintaining and executing it correctly will allow your business to achieve a higher level of responsiveness and agility. With the growing awareness of the […]

If you are a marketer, then it is inevitable that you must have pondered upon what 2021 is going to be like for SEO professionals. Does it feel like the pace at which SEO techniques and their effectiveness are changing is on a constant incline? Especially when you’re trying to bring organic traffic to your […]

Visual content attracts a larger audience, and that’s a proven fact! People remember it better, approximately 6x more than something they’ve heard or read from somewhere. An image having all the information you probably want to put forward can certainly catch more eyes than a simple written piece. Now, visual content isn’t just about images; […]

With the world moving forward in time, and with technology starting to take a grip on our lives day by day most of the business has started to drop the idea of using old means of marketing, and have begun to move their businesses online where the audience to target is limitless. Now, when the […]

Nothing could be worse than a misinterpreted image of a brand or a product! Knowing the art of communicating with your audience can make or break your business, irrespective of how useful your brand or service is. Despite all those careful considerations taken to create a message, it might still mislead the recipients. Especially when […]

Google keeps updating its algorithms, keeping you on tip toe, but one factor remains pretty consistent for optimizing your website searches: “Keyword Research”. This is essentially the first step of any SEO campaign. Putting it another way: Keyword Research helps you understand your target audience, and keywords are like the road signs for your SEO […]

Do you have any idea how powerful your unconscious mind is? It hoards all your thoughts, emotions and feelings that your conscious mind isn’t even aware of! And, this is exactly what drives your behavior and personality. Now, how the field of marketing has utilized this phenomenon for its benefit is incredibly interesting. What is […]

I’m an avid online buyer! If I catch my favorite Influencer recommending a product, I Instantly hop in the bandwagon to get the product myself. Sometimes, I might not even need to invest in something as useless as an iPhone cup holder! You might be thinking “what a waste of money!” Maybe. But, did an […]

If you’re a marketer then you are obviously very familiar with these two terms, but! If you’re not, then allow me to explain a summarized version of both. “Horizontal Integration, or better known as Lateral Integration, is a strategy that businesses used to strengthen their hold in the market by acquiring similar business to them.” […]

Content marketing isn’t a piece of cake. But then again, when speaking about marketing, choosing the easy route rarely drives meaningful Better leads, credibility, online brand’s visibility, and keeping existing audience along- this all could be achieved in the best possible way through a powerful content marketing strategy. Not only this will help your business […]

If you haven’t heard about the global pandemic that is Coronavirus, also known as COVID-19, you either might be joking or definitely need insight in it. Widely spread out in China at first, it has cost lives of a huge number of people and is still continuing to do so. Fast-forwarding a few months later, […]

It’s easier to understand things if the teacher associates subject’s theory with popular media. Today I’m picking Game of Thrones to explain a few basic SEO techniques. Welcome to the game of ratings, you have to work hard in order to get ahead. SEO rules keep getting changed & following them is a must, but […]

  The previous year Instagram launched its live video option; in which the user would simply just swipe over to the live mode in camera option and would just stream away with live recording. However the one thing that this feature was missing, unlike Facebook and Periscope was the replay option. Once a person was […]

Are you done with the whole website building thing for your business? Then it’s high time that you should start focusing on how you are going to engage your customers & direct traffic to your website!! You think that it’s easy but let me tell you, it’s not!! There is a whole new digital marketing […]

Generational marketing is simply about targeting a generation according to your brand’s properties. In other words, more like written definition for generational marketing, “A marketing approach that works on the generational segmentation to communicate the brand’s prepositions.” Taking an eagle-eyed view at our desi market,the efforts  local brands are putting into generational marketing are exceptional. […]

Whether you are active on social media or have abandoned your accounts for a while, the latest Ad Campaign of Coca Cola Pakistan “Zalima Chai Nahi Coca Cola Pila De” is something you must’ve definitely heard of. The latest TV commercial figuratively broke the whole internet with its impeccable frenzy over social media with the […]

The billboard culture in Karachi was more about muscle flexing than a focused marketing strategy. Every brand was after the most premium location and the biggest billboard. Karachi’s carbon footprint is already on a high and the city’s greenery has rapidly vanished over the years. What little amount of trees and plants our city had […]