An Appealing Brand Voice; Staircase to A Great Digital Brand!
By Aana Wasi /

An Appealing Brand Voice; Staircase to A Great Digital Brand!

Nothing could be worse than a misinterpreted image of a brand or a product! Knowing the art of communicating with your audience can make or break your business, irrespective of how useful your brand or service is. Despite all those careful considerations taken to create a message, it might still mislead the recipients. Especially when […]

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Go Beyond Search Volume; A Pragmatic Way for Keyword Research
By Hamza Maqsood /

Go Beyond Search Volume; A Pragmatic Way for Keyword Research

Google keeps updating its algorithms, keeping you on tip toe, but one factor remains pretty consistent for optimizing your website searches: “Keyword Research”. This is essentially the first step of any SEO campaign. Putting it another way: Keyword Research helps you understand your target audience, and keywords are like the road signs for your SEO […]

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Neuromarketing; A Play with the Consumer’s Mind!
By Madeeha Altaf /

Neuromarketing; A Play with the Consumer’s Mind!

Do you have any idea how powerful your unconscious mind is? It hoards all your thoughts, emotions and feelings that your conscious mind isn’t even aware of! And, this is exactly what drives your behavior and personality. Now, how the field of marketing has utilized this phenomenon for its benefit is incredibly interesting. What is […]

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An In-Depth Look at Influencer Marketing
By Sadaf Awan /

An In-Depth Look at Influencer Marketing

I’m an avid online buyer! If I catch my favorite Influencer recommending a product, I Instantly hop in the bandwagon to get the product myself. Sometimes, I might not even need to invest in something as useless as an iPhone cup holder! You might be thinking “what a waste of money!” Maybe. But, did an […]

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Decide Whether To Use Horizontal Or Vertical Integration For Your Business
By Basit Ali /

Decide Whether To Use Horizontal Or Vertical Integration For Your Business

If you’re a marketer then you are obviously very familiar with these two terms, but! If you’re not, then allow me to explain a summarized version of both. “Horizontal Integration, or better known as Lateral Integration, is a strategy that businesses used to strengthen their hold in the market by acquiring similar business to them.” […]

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Content Marketing for Boosting Your Virtual Presence in 2020
By Aana Wasi /

Content Marketing for Boosting Your Virtual Presence in 2020

Content marketing isn’t a piece of cake. But then again, when speaking about marketing, choosing the easy route rarely drives meaningful Better leads, credibility, online brand’s visibility, and keeping existing audience along- this all could be achieved in the best possible way through a powerful content marketing strategy. Not only this will help your business […]

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How has Coronavirus affected the Digital World?
By Malaika Zafar /

How has Coronavirus affected the Digital World?

If you haven’t heard about the global pandemic that is Coronavirus, also known as COVID-19, you either might be joking or definitely need insight in it. Widely spread out in China at first, it has cost lives of a huge number of people and is still continuing to do so. Fast-forwarding a few months later, […]

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SEO Techniques That We Learn From Game of Thrones
By Kamil Shoukat /

SEO Techniques That We Learn From Game of Thrones

It’s easier to understand things if the teacher associates subject’s theory with popular media. Today I’m picking Game of Thrones to explain a few basic SEO techniques. Welcome to the game of ratings, you have to work hard in order to get ahead. SEO rules keep getting changed & following them is a must, but […]

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What Marketers Need to Know about Instagram’s Live Stories Replay Feature
By Afreen Jaffery /

What Marketers Need to Know about Instagram’s Live Stories Replay Feature

  The previous year Instagram launched its live video option; in which the user would simply just swipe over to the live mode in camera option and would just stream away with live recording. However the one thing that this feature was missing, unlike Facebook and Periscope was the replay option. Once a person was […]

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The Secret Lies in the Content
By Sahrish Hafeez /

The Secret Lies in the Content

Are you done with the whole website building thing for your business? Then it’s high time that you should start focusing on how you are going to engage your customers & direct traffic to your website!! You think that it’s easy but let me tell you, it’s not!! There is a whole new digital marketing […]

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